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#ASAE19 Game Changers: Leading With Purpose

Associations Now

Columbus-based food entrepreneurs Jeni Britton Bauer and Joe DeLoss have succeeded thanks to innovation—and by bringing a diverse group of people along for the ride. But a challenge accompanies that familiar change-or-die ethos: How do you innovate without alienating the people you’re serving?

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Innovative leaders constantly scan the environment to identify technology disruptions and consider if/how they can be leveraged. HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. Jobs and markets that were once unrelated are aligning.