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Arrested Development? A Strategic Approach to Technology Reboots Association Growth
.orgCommunity
OCTOBER 8, 2019
HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Given the competitive nature of the current market, this strategy is now more imperative than optional.
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