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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). It’s also a great member benefit and new member recruiting tool.
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