Reid All About it
JULY 21, 2023
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Hear tips to recruit and retain these generations. CAE credit. Fri 7/21 at 4 p.m.
Reid All About it
MARCH 8, 2019
Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Thu 3/14 at 1 p.m. 1 CAE credit.
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Associations Now
JUNE 19, 2013
In recruiting new members, stating a dollar value for each benefit takes advantage of the anchoring effect. Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same. “Some associations are willing to tell them, and others aren’t.”
Reid All About it
OCTOBER 16, 2020
Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. 1 CMP credit. Host: PCMA.
AvidXchange: Association Management
JANUARY 16, 2023
Instead, the buyer only knows to ask about the price, which can be fatal. I did spend the first 15 years of my career right out of the University of California as a community association manager. And so they only know to ask about price. The very last thing that they should be asking about is what the price is that you charge.
Reid All About it
DECEMBER 9, 2022
At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Market needs.
Associations Now
DECEMBER 23, 2013
Competing for customers, cutting prices, and recruiting employees are hallmarks of vigorous competition. Agreements among competitors not to engage in these activities injure consumers by increasing prices and reducing quality and choice.”. In its complaint against the Music Teachers National Association, Inc.,
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