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California Association Turns Farm Workers Into Farm Owners

Associations Now

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. In Salinas, California, the Agriculture and Land-Based Training Association (ALBA) teaches minority, low-income farm workers about the business aspects of farming and helps them start their own farms.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

One of the things that California SAE’s Robert Newman said he has learned over the years is that “the ask” is so critical. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). Ask how your product and service can fill those unmet needs.

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