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How to Produce Association Rock Stars for 100 Years and Beyond
Association Adviser
MARCH 16, 2017
The 90 th anniversary gave us a rallying point around which to get members interested in the content of our story and in the art of telling it well. Video is also a great way to appeal to emerging professionals – they grew up on a digital content diet, and we recognize that we need to address that if we want to continue to grow in membership.
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