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Getting Married to Membership May Require Engagement First
Idea Architects
JUNE 13, 2012
With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. 15, Detroit, OACS-MACS Fall Conference. Dec 2002 (6). Nov 2002 (4).
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