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Oscars Foul-Up: Lessons From Notable Event Embarrassments

Associations Now

“They had a pretty simple job to do and messed it up spectacularly,” branding expert Nigel Currie said of PwC in comments to the Los Angeles Times. At one of those events, the 2014 Institute of Scrap Recycling Industries (ISRI) annual meeting, a shoe was thrown at the former first lady’s head. Dealing With Hecklers.