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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

just as it was for the Center in its earlier incarnation as GWSAE, the Great Washington Society of Association Executives. We can then talk about the environment in which the association and the profession or industry it serves are operating and what little bets and strategic investments would be the right thing to do. Dec 2002 (6).