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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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MemCom Awards – could you be a winner?

Optimist Consulting

As you may know, MemCom organises the annual awards for the membership industry. To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. Entering and winning awards can be a powerful marketing tool. Good luck if you enter!

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

simply to support the industry or to have their name attached to an. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2).

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning

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Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

The foremost certification of the meetings, conventions and exhibitions industry, the CMP program recognizes individuals who have achieved the industrys highest standard of professionalism. The credential, awarded by the Convention Industry Council (CIC), is the most widely known and well-respected designation for meeting planners.

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Grow International Meeting Registration & Sponsorships in an Era of.

GlowGlobally

Market & Biz Plan. International event marketing can be a challenge. The European League Against Rheumatism (EULAR) has grown its annual congress attendance from 4000 to 12,000+ between 2002-2007 during a era of heightened security around the world. GrowGlobally.org. Membership. Public Affairs. by Peter Turner.