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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

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Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. You might not be able to afford a free membership category, especially if dues are your main source of revenue.

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