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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Given the competitive nature of the current market, this strategy is now more imperative than optional.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Any of you who know the team at Leadership Solutions International we devour books about 100-500 pages a week. To purchase: [link].

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The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. That doesn’t tell me who you really are.