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6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. read more ).

Marketing 150
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Writing the Financial Policy : Off Stage

Off Stage

29, 2009 - Writing the Financial Policy. May 30, 2003. Association Marketing. Social Media. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. Many AEs spend a great deal of time writing and revising association. personnel manuals, and checking for the complicated compliance issues.

Review 40
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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. marketing. (2). social media. (3). ► 2009. (14). Indispensability" is neither authentic nor true. Am I going to drop my ASAE membership? Not necessarily.