2003 Directory Newsletter Strategy 
Association Adviser
FEBRUARY 15, 2013
9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? Does your association have a magazine, newsletter, directory or website in need of revival?
Idea Architects
FEBRUARY 9, 2012
Subscribe to electronic newsletters and become a good scanner , reading them quickly in a search for interesting tidbits. Capture all attendees photos digitally as they arrive on-site and create an on-line directory of attendees. Invite “wild cards,” to participate in your meetings and strategy sessions.
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