Association Adviser

MAY 27, 2018

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Video Communications Social Media Newsletter 60

Reid All About it

MARCH 13, 2020

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Levi Wardell, Association Chat ). More info/register.

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DC Washington Revenue Communications 44

The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Millennials? Friday, October 15, 2010.

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millennials Seattle Products Marketing 40