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Mizz Information: United Breaks Guitars.and Still Treats.
Mizz Information
JUNE 21, 2011
In the case of United Breaks Guitars, the figure of $180 million has been tossed around, which I think is a bit of a reach, but even without the drop in stock price allegedly caused by the incident, there are certainly costs associated with managing a brands reputation in this age of social sharing. Oh, and Business class remained 90% empty.
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