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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Social media followers. Affiliates. Get Started!

Revenue 169
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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52
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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

But some new types of learning are also emerging: massive open online courses, flipped classes, gamified learning, microcredentials and microlearning, which has the highest rate of adoption. Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education. Read: Credibility counts.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.).

How To 130
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Tips to Cultivate School Spirit in Your Next Fundraiser

NXUnite

Give them a role to play to bolster their involvement by suggesting they provide any of the following: Marketing assistance: Students can help create posters, social media posts, and branding ideas. You could even have them offer cooking classes or culinary experiences to further enhance your fundraiser’s appeal.

Tips 130
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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256