How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Let’s talk about how leveraging social media to humanize your brand can help you foster more engaging connections with your audience.

Frank Kenny: Selling Memberships with Social Media

GrowthZone

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival.

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Innovation in Healthcare Social Media

SocialFish

ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward. The entire industry is scrambling to improve care, serve savvier consumers, evolve new revenue streams, and boost brand image.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. They’re a great way to engage your members and keep non-dues revenue flowing.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

Boost Non-Dues Revenue Through Instagram

Association Adviser

Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.

Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue.

Social Media Is Dead! Long Live Social Media!

SocialFish

Great deck from my friend Julie Pippert of Artful Media Group. Social Media is Dead! Long Live Social Media! Here are her notes: Even pros who stay on top of social media on a daily basis — tools, best practices, evolving tactics, improved strategy — admit social media can become utterly overwhelming, creating concern that, after all, it only offers at best some exposure and a few names for the email list or a couple of positive reviews.

Here to Stay: Associations Adapting to Social Media

Association Success

Social media has changed the pace of work and the world. Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? A decade later, that ship has sailed, but as an industry, we still do not understand the ways that social media impacts every part of an association, from leadership to membership.

3 Tips For Nonprofits To Boost Their Social Media Presence

SocialFish

But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. The primary goal of Sec. 501 organizations is not profit.

Desperately Seeking Social Media ROI

Associations Now

Not sure how your association can measure the ROI of social media? If your association is like most, you’ve been experimenting with social media and integrating it into various parts of your work for some time now. revenue generation.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy.

Hot Association Social Media Jobs This Week – January 13

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity.

Social Media Software + Silos=Trouble

SocialFish

The big thing these days is social media software–everyone wants to get into the game. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Vocus added social media monitoring.

Revenue Numbers Aren't Strategy

YourMembership Blog

Corporate + Social. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Social Media and Business Trends. Corporate + Social.

How to make the most of your enterprise social media network

Disciple Media

Business people are no different, which explains the rise in popularity of enterprise social media networks. Ten years ago, only a handful of (mostly big and wealthy) companies offered their employees membership to a private social network.

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Do you want to have the largest trade show yet with increased attendance and sponsorship revenue? For example: grow revenue by 25% percent by redefining your non-dues revenue mix and developing a program to engage young professionals.

Social Media Roundup: Does Bad Grammar Matter?

Associations Now

One CEO who draws the line, and more, in today’s Social Media Roundup: It’s a Grammar Problem. “Their place is within a company’s revenue structure and within users’ decision-making process. The post Social Media Roundup: Does Bad Grammar Matter?

Got NDR (Non-Dues Revenue)?

Association Adviser

Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Corporate + Social. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue.

Non-Dues Revenue: Like it or Not, Cash is King

Association Adviser

Features Revenue Aaron Weisberg AMS Association management system Brian Choate career centers Caren Kelly events Exchange Events Karl Ely Kelly Donovan Clark Liz Richards MHEDA Michael Pennington NDR non-dues revenue social media sponsored content sponsorships Timberlake AMS Solutions video WRLA Jack Welch, the former hard-charging CEO of General Electric, was famous for boiling down business strategy into basic terms. Take one of his favorites:, “Cash is king.”

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 68% are interested in expanding their social footprint.

Need More Non-Dues Revenue?

Association Adviser

Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.”

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

Social Media Roundup: Let’s Talk Fundamentals

Associations Now

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. A Revenue Refresher.

The New Instagram Gift Card Sales Program

GrowthZone

30 Quick and Easy Ideas for Association Social Media Posts. Social Media Revenue SolutionsBusinesses can now sell gift cards on Instagram. We’re curious… has your chamber or association found a creative way to leverage this for your members?

Video 103

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.

Social Media Roundup: Small Plates, Big Lessons

Associations Now

A foodie’s lesson in flavor in today’s Social Media Roundup: A Bite-Sized Treat. “As media and the hardware people use to access it change, the revenue options available to publishers continue to grow,” Hroncich writes.

5 reasons everyone at your association needs to go to #Xperience17.

YourMembership Blog

#leadership #inspiration #learning #innovation #technology – all in one place. As an association leader, you have a great case for going to Xperience 2017. It’s a chance to grow your skills in leadership.

Case Study: Sponsorship Sales Success – Association Hustle Podcast Episode 221

Moery Company

Learn how The Moery Company helped a small event triple it’s sponsorship revenue in one year by applying those three steps. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Are Your Association’s Social Media Posts Invisible?

GrowthZone

What story is your association telling with its social media posts? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. Social Media Member Engagement Growth

Can associations keep pace in the tech race?

Aaron Wolowiec

That includes membership growth, non-dues revenue, social media and Big Data. This is key for many associations as the non-dues revenue model is often necessary to pay for these new content streams.”.

Mizz Information: Social Media Software + Silos Redux

Mizz Information

Social Media Software + Silos Redux. The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Vocus added social media monitoring.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software.

5 Reasons Your Social Media ROI Sucks

SocialFish

Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. I’d like to see you use cost per lead or lead per impression or revenue or ROI.