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“The Beach Was too Sandy”—Happy Members Are a Nonnegotiable

.orgCommunity

She is an evidence-based creator, innovator and marketer with 17 years of experience in the public and private sector. dissertation analyzed scientific concepts underlying successful strategies for marketing, growth, sales and innovation. Millennials are especially comfortable with this type of interaction.

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The Hourglass Blog: Learning Innovation from the Mayo Clinic

The Hourglass Blog

Born in 2006 as the brainchild of Dr. Nick LaRusso, the CFI was first called the SPARC Lab (with the acronym standing for its methodology: see, plan, act, refine, and communicate). In fact, the CFI itself owes its existence to some very unofficial activity: LaRusso recalls that the idea first arose in 2005 at a happy hour with colleagues.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Millennials? Friday, October 15, 2010.

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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Stock Market #. TiK ToK(Ke$ha). Super Bowl Winner.

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