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The Hourglass Blog: Association Innovation as Brand Strategy
The Hourglass Blog
MAY 11, 2011
Association Innovation as Brand Strategy. The Bentonville behemoth wants you to become someone who gets the brands they desire at the best possible price every day. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer.
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