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What Should We Make of “Pay What You Want”?
Associations Now
FEBRUARY 11, 2015
It might be hard to draw a direct line between the two, but consider the impact of the release of Radiohead’s seventh studio album, In Rainbows , in 2007. It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.)
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