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Figuring Out the Millennials as Consumers

Jamie Notter

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

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The Hourglass Blog: Leaders Have a Different Job

The Hourglass Blog

This reminds me author of Douglas Rushkoff's thought leader session at the 2007 ASAE Annual Meeting. Communication. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. Real-World Innovation for Associations. June 27, 2011 8:11 AM. Joe Rominiecki. Baby Boomers.