2007 Leadership Member Experience Revenue 
Spark Consulting
DECEMBER 4, 2020
Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.
Association Adviser
AUGUST 27, 2013
John Graham, president of ASAE The Center for Association Leadership is our Corner Office profile subject this month. Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience. John Graham, ASAE. It’s additive.
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