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Association Subculture: WIFM? Bah. WIFU!
Association Subculture
AUGUST 2, 2011
I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience. Creativity in Association Management - Are You the Roadblock?
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