GiveMN 2012 Giving Day by the Numbers
Beth Kanter
DECEMBER 4, 2012
And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. To get there, we employed a number of strategies, but chief among them was social media. In 2010, we created a targeted Facebook ad with a budget of $250. It was an amazing day of giving for our state—$16.3
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