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Why business model thinking matters to associations

Principled Innovation

This post appears as an article in the May/June 2012 issue of Success by Association , the magazine of Association Executives of North Carolina. Finding the next trajectory of association success begins with the challenging yet necessary work of business model innovation. You can download a PDF of the article (512 KB).

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Valentine’s Day: 14 Reasons to Love Associations

Associations Now

population that reported volunteering in 2012, according to the Bureau of Labor Statistics. Associations such as the American Chemical Society come up with innovative ideas like putting their strategic plans on trifold cards that fit easily into members’ pockets. More than 92 percent of association members reported volunteering.