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Membership Wakeup Call for Associations

Association Adviser

As technology becomes more pervasive, don’t forget the personal side of the member experience. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

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You’re Never Too Old to Learn Something New

Association Adviser

Personally, association leaders have told me about newly created titles such as “VP of member value,” “director of member experience” and “chief imagineering officer.” Our research also found that “career/professional development” is now the third-most important topic to members (out of 15 choices). Conclusion.

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What Smart Associations Do Differently

Association Adviser

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. New Orleans Saints. New York Giants. They don’t even need a computer. Best Picture*. TiK ToK(Ke$ha).

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