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The Emergence of the Chief Data Officer: Part 1 of 3
Association Adviser
JANUARY 21, 2014
All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That’s more than double the number we counted in 2012. The discussion around the CDO title began in 2012. That’s more than double the number we counted in 2012.
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