The Emergence of the Chief Data Officer: Part 1 of 3
Association Adviser
JANUARY 21, 2014
This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?
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