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The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” Most associations can better incorporate data analysis into their strategic missions. In other words, companies and marketers have data, but what are they really doing with it?

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Why Context Matters in Understanding Member Behavior

Associations Now

Hager’s analysis “revealed substantial difference in the degree of motivations and their influence on engagement outcomes and commitment” between the two types. The most striking finding, however, was the differences Hager saw between the different types of associations in the study. Learn more.