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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment
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FEBRUARY 21, 2023
In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Since that decision, Netflix’s revenue has tripled.
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