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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60
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How Smart Associations Grow Membership

Association Adviser

Source: Association Adviser eNews and Naylor, LLC, 2013. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

Georgia 60
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Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Tino Martella, Technology Association of Georgia. Live Events.

Revenue 60
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What Associations Need to Know About Technology

Association Adviser

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?” ” The fax is back.