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Best of the Web – March 2013

Association Adviser

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. The New York Times. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013.

Georgia 60
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Plotke lamented that associations tell her non-dues revenue is more important than ever.

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Disruption Does a Tradeshow Good

Associations Now

After all, he was a huge part of the launch and subsequent massive growth of New York Comic Con , which attracted more than 133,000 attendees in 2013. Greg Topalian, senior vice president of Reed Exhibitions, knows a thing or two about a successful tradeshow.

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What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. New Orleans Saints. New York Giants. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

Texas 60
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What Associations Need to Know About Technology

Association Adviser

As Thomas Friedman, bestselling author of The World Is Flat, quipped in a recent New York Times op-ed , “something really big happened in the world’s wiring in the last decade, but it was obscured by the financial crisis and post-9/11.” By Hank Berkowitz. ” The fax is back.