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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

By 2015, that had dropped to just 44 percent. Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. The UK has seen similar changes. Advertising on your website or in your online community.

Revenue 159
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Solutions for Your Membership Conundrum

Association Adviser

These tactics eclipsed the number of associations that are cultivating a social media presence during their live events (19 percent), offering awards for young professionals (16 percent) or offering separate educational tracks for young professionals (10 percent). Socializing. Certifications. And guess what? Conferences.