2015 Communications Member Experience millennials 
Association Adviser
JULY 28, 2016
For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Tactics for engaging millennials. And guess what?
Association Subculture
AUGUST 2, 2011
I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience. communications. (4). community. (3). advocacy. (1).
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