Remove 2015 Remove Discount Remove Member Engagement Remove Sample
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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. The jury will be out until renewal time, January 1, 2015, when the free memberships will expire. Come early 2015, it will find out.

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Got Them In the Door: How a 10-Month Trial Membership Offer Found Success

Associations Now

It’s even repeating the offer in 2015. When it comes to discounts and free trials, you’re either an optimist or a pessimist. If your glass is half full, you see such offers as a chance to reach new customers and win them over through engagement with your brand. Could it work elsewhere?