Get Them in the Door: Inside a 10-Month Trial Membership Offer
Associations Now
AUGUST 27, 2014
“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. The jury will be out until renewal time, January 1, 2015, when the free memberships will expire. Come early 2015, it will find out.
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