Associations Now

MARCH 11, 2015

It’s even repeating the offer in 2015. When it comes to discounts and free trials, you’re either an optimist or a pessimist. If your glass is half full, you see such offers as a chance to reach new customers and win them over through engagement with your brand. Could it work elsewhere?

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Associations Now

AUGUST 5, 2015

In July, Melody Kramer, a 2015 Knight Visiting Fellow at the Nieman Journalism Lab and a former digital strategist and editor at National Public Radio, published “ Putting the Public Into Public Media Membership ,” a lengthy look at future funding models for public broadcasting stations in the United States.

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Associations Now

AUGUST 27, 2014

“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. So, if short-term trial memberships hadn’t quite worked, would a much longer trial—giving some members as much as 10 months free—work?

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Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. Today, though, PowerUp has 40 million members worldwide; 34 million participate at the free Basic level, while 6 million are Pro members who pay $14.99

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SCD Group

JULY 22, 2012

When Satisfying Member or Customer Needs is not Enough: Connecting with the Heart From SocialFish What does satisfying customer or member needs (and I use these terms interchangeably) really mean? Discounting fees for the unemployed? Manage the Member Lifecycle. Automate and measure member engagements.

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