2015 Discount Member Engagement Revenue 
Associations Now
AUGUST 5, 2015
In July, Melody Kramer, a 2015 Knight Visiting Fellow at the Nieman Journalism Lab and a former digital strategist and editor at National Public Radio, published “ Putting the Public Into Public Media Membership ,” a lengthy look at future funding models for public broadcasting stations in the United States.
Associations Now
AUGUST 27, 2014
“Over the years we have done 30-day trials, we’ve done 90-day trials, we’ve done discounted first-time new-member packages, and we’ve done marketing campaigns. So, if short-term trial memberships hadn’t quite worked, would a much longer trial—giving some members as much as 10 months free—work?
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