2015 Event Planning Innovation Strategy 
Velvet Chainsaw
JANUARY 23, 2015
Today’s sponsorship buyer is far more sophisticated about sponsorship strategy. Here are four recommendations to consider as you fine-tune your 2015 conference sponsorship strategy: 1. Ask them to share their activation plans and develop additional strategies to amplify that plan.
Velvet Chainsaw
MARCH 10, 2015
As you map out your conference growth strategy, here are a few tips to consider around segmentation and attendance centricity: 1. Adapted from Donna’s Meeting Innovation post on Cvent Event Planning blog. 70% are defined as “Meh” Customers As you might expect, lots of churn here and low to no lifetime value.
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