Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.

Revenue 159

Revenue Tips Social Media Newsletter 159

Higher Logic

AUGUST 28, 2018

The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in. They don’t have to do this work (clearing lapsed members and sending one-off emails) by hand anymore.

Software 159

Software Illinois Revenue Member Experience 159

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60