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Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement being the core of the association value proposition. We value committee service, so we give it a high score. value about their interactions with us.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. Community Will Grow Your Association.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Associations revolve around relationships, but the shape of those connections has changed.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Their persistent challenge is to find more technological, financial and human resources to make this happen.”.