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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?
Association Adviser
AUGUST 20, 2018
Associations are shifting their focus to students: The percentage that report customizing member communications for this cohort increased by 14 percentage points (23 percent to 37 percent) from 2017 to 2018. A lack of revenue earned from communication channels is a serious or significant problem for 46 percent of associations.
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