Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet. Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board.

DC 150

DC Project Ohio Washington 150

Association Adviser

AUGUST 20, 2018

Associations are shifting their focus to students: The percentage that report customizing member communications for this cohort increased by 14 percentage points (23 percent to 37 percent) from 2017 to 2018. A lack of revenue earned from communication channels is a serious or significant problem for 46 percent of associations.

Communications 60

Communications Newsletter Survey Report 60

Velvet Chainsaw

FEBRUARY 20, 2017

Sure it helps grow attendance and revenue, but it doesn’t help your profession. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. No one has ever changed their opinion of a brand through this ineffective marketing tactic. Branded Key Cards. See bag inserts.

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Committee Video Maine Revenue 82

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue.

Directory 61

Directory Communications Content Survey 61

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue. into association.

millennials 61

millennials Revenue Tools Content 61

Associations Now

FEBRUARY 7, 2019

In comments to the magazine , Chris Casey, the former publisher of National Jeweler , revealed that such an organization is in development. JCK , a jewelry industry publication, recently reported that another group is in the works, with the specific goal to increase marketing of lab-grown diamonds.

millennials 45

millennials Committee Revenue Marketing 45

Association Success

SEPTEMBER 12, 2019

In 2017, he was a finalist for the Breakthrough Ideas Award for the Thinkers50 Distinguished Achievement Awards. Before he was 30, Spence was the CEO of an international Rockefeller foundation and recognized as one of “America’s Up and Coming Young Business Leaders” by Inc.

Conference 74

Conference Education Industry Marketing 74

Membership Marketing

MAY 10, 2017

In her book, The Membership Economy : Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue , Robbie Baxter spoke to this opportunity. And respondents also reported a median renewal rate of 84 percent meaning associations were benefiting from the revenue of a membership relationship on average for over 6 years.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Velvet Chainsaw

MAY 21, 2018

Some third parties share revenue (i.e., It’s probably not a coincidence that a common revenue-share percentage is 30 percent of the 10 percent. One important fact that many may not realize: According to Hilton’s 2017 Annual Report, Hilton owns only two hotels (620 rooms total) in all of North and South America.

Marketing 61

Marketing Cost Revenue America 61

Velvet Chainsaw

JULY 10, 2017

These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

Conference 77

Conference Analysis Education Revenue 77

Associations Now

AUGUST 22, 2017

My employer says the video has to be there, because video advertising is central to this company’s revenue model, along with every other digital media company’s revenue model.”. This, I think, buys the association space some time.

Video 64

Video millennials Social Media Revenue 64

Velvet Chainsaw

FEBRUARY 21, 2017

If your organization is still printing an ad-heavy program book, show guide, or show daily, you’re likely only doing it out of fear of losing ad revenue. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Print advertising is waning.

Conference 58

Conference Committee Review Revenue 58

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Members, do you know if your association has a magazine? The same holds true for association membership. Members: Know Your Benefits.

Georgia 95

Georgia Certificate Discount Class 95

Associations Now

MARCH 30, 2017

Associations have to realize that revenue is required to support the mission of the organization—and selling drives that revenue.”. advocacy, working to advance the profession, research) is possible due to the revenue they bring in from dues, conferences, and other products, programs, and services. Create a sales process.

Samoa 40

Samoa Metro How To Revenue 40

Association Adviser

NOVEMBER 6, 2017

We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. It’s shocking to think of something like that in 2017, but it’s true!

Communications 112

Communications Puerto Rico Social Media Newsletter 112

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Learn how two associations significantly increased registration and revenue with changes to their email event promotions. Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine. Breakfast/lunch provided. CAE credits.

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Content Chicago Marketing DC 150

Associations Now

MARCH 28, 2017

That led the company to block ad placements on YouTube entirely—something it acknowledged would cost the the newspaper potential revenue. Now fast-forward to 2017, and Google’s display network alone has two million sites. In a recent piece for the U.K.

New York 40

New York Video Tools Cost 40

Velvet Chainsaw

NOVEMBER 6, 2017

Some organizations have a tough time ripping off this Band-Aid due to ad revenue. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Less print This one is a no-brainer. Shift Marketing Spend to Inbound Strategies. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Marketing 21

Marketing Conference Leadership Price 21

Disciple Media

APRIL 3, 2018

Through engagement, advocacy, sales and revenue, happy customers are the difference between a company that’s surviving and a brand community that’s thriving. Benefits include HOG events, HOG handbooks and a quarterly magazine. According to AdEspresso , the average cost per click on Facebook advertising in 2017 was $1.72.

How To 31

How To Social Media Cost Content 31