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When Unlikely Pairings Yield New Awareness

Associations Now

Like me, you might be picturing little pig-tailed Daisies and Brownies pulling at the taps and doling out Samoa chasers. On June 22, the Girl Scouts are linking arms with Lovelady Brewing Company in Henderson, Nevada, to pair their cookies with craft beers. We were looking for something unique,” Ortenburger said.

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How to Create a Culture That Embraces Sales

Associations Now

Until cookie season ended this week, my workdays were punctuated with Girl Scouts hawking their Tagalongs, Trefoils, and my favorites, Samoas, at my Metro station. Girl Scouts have been everywhere this past month—in grocery store lobbies, at street corners, and at the entrance to the Metro station nearest my home.

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