When Unlikely Pairings Yield New Awareness

Associations Now

Like me, you might be picturing little pig-tailed Daisies and Brownies pulling at the taps and doling out Samoa chasers. Hoping to attract a new audience to its mission, the Girl Scouts of Southern Nevada is hosting Cookies & Kegs, a fundraising event that pairs the group’s signature cookies with a local brewery’s craft beer. When my husband handed me an Olive & Sinclair salt and pepper chocolate bar , I was skeptical—and a little annoyed.

How to Create a Culture That Embraces Sales

Associations Now

Until cookie season ended this week, my workdays were punctuated with Girl Scouts hawking their Tagalongs, Trefoils, and my favorites, Samoas, at my Metro station. All associations are in the business of sales, whether they want to believe it or not. Here are a few tips for changing the culture around the office, as well as an example that shows these tips in practice.

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