Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue.

Directory 61

Directory Communications Content Survey 61

Association Adviser

NOVEMBER 6, 2017

We manage our digital channels — website, social media, blogs, and publications. We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. We also leverage our social media presence and reach to connect with external media.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue. into association.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

JUNE 28, 2017

We’ve all seen the #MondayMotivation quote on social media: “You only get out of life what you put into it.”. Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto.

Georgia 95

Georgia Certificate Discount Class 95

Associations Now

AUGUST 22, 2017

After spending years investing in writing and traditional journalism, there seems to be a shift to something much different by many of these outlets—short, interactive clips of momentary information, designed to both do well on social media and better serve advertisers. This, I think, buys the association space some time.

Video 45

Video millennials Social Media Revenue 45

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself.

Content 150

Content Chicago Marketing DC 150