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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. The post An Adept Lesson in Crisis Communications on Social Media appeared first on Associations Now. Your IT team should take notes.

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Set Your 2017 Communications Resolutions Now

Association Adviser

Don’t let your association fall into that pattern in 2017. Your strategy should include which platforms you’ll use to reach members and potential members (direct mail, print, email, social media), how often you’ll engage with them and what types of content you’ll share based on their information needs and wants.

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The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. In-person events, printed member magazines, eNewsletters, webinars and leadership development events (typically held in-person) retained their same rankings from last year.

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Membership 101: Effective Renewal Cycles

Spark Consulting

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. Use trackable URLs, watch for bumps in activity within a few days of the arrival of mailed notices, see who’s clicking on your social media postings or ads.

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Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

Reflecting this, the level of social media communications declined year over year for the first time since the survey began in 2011.). In 2019, 49 percent of communication teams report that they feel understaffed, compared with a peak of 54 percent in 2017.

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Starring….Your Association Publications

Association Adviser

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. While The Power of A Awards aren’t limited solely to communications, strong association magazines can be contenders in any of the five awards’ categories.

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. I was working as editor of IFMA’s magazine and leading staff and member communications. IFMA Nashville Chapter member Jonda Faucher sings at World Workplace 2017.

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