Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

Houston 74

Houston Florida Nashville Library 74

Spark Consulting

JULY 5, 2018

And frankly, if you’re not a vital partner in your members’ success, it’s going to be very difficult to convince them otherwise in a series of communications, no matter how persistent and persuasive your messaging or attractive your graphics. Paying up for another year is just the final step. Try a simplified landing page.

Social Media 150

Social Media Dallas Discount Resources 150

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 63

America Social Media Press Release Education 63

Associations Now

MARCH 15, 2017

According to the recently released 2017 Membership Association Survey , conducted by MemberZone, membership retention is one of the biggest challenges facing associations right now. Some associations (16 percent) are using social media to target members for renewal. Otherwise, you face the much-dreaded membership churn.

Survey 80

Survey Newsletter America Report 80

Association Adviser

JUNE 28, 2017

We’ve all seen the #MondayMotivation quote on social media: “You only get out of life what you put into it.”. Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto.

Georgia 95

Georgia Certificate Discount Class 95

Association Adviser

AUGUST 23, 2017

DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members. Such tools could include a print magazine, digital media, social media, events or a career center. AA: The theme for the 2017 ASAE Annual Meeting is “What Inspires.”

millennials 61

millennials Revenue Tools Content 61

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself.

Content 150

Content Chicago Marketing DC 150

Beth Kanter

SEPTEMBER 17, 2019

According to Chat Bot Magazines State of Chat Bots 2019 , there is higher and higher adoption rates and use cases, particularly in customer service. One of the most insightful points made by the CEO, was that developing an effective bot is not about tech skills, your nonprofit has to be a good communicator and listener and be empathetic.

Strategy 40

Strategy Examples Social Media Process 40

Disciple Media

APRIL 3, 2018

Benefits include HOG events, HOG handbooks and a quarterly magazine. The beauty of this brand community lies in its simplicity. Their problem, though, was that it’s really difficult to make money from a social following. This is firstly because advertising on social media is expensive. Just for HOG members.

How To 31

How To Social Media Cost Content 31

Beth Kanter

OCTOBER 20, 2015

I am excited to announce that I am working on my next book, tentatively titled “The Happy, Healthy Nonprofit: Strategies for Impact without Burnout.” I’m honored to be co-authoring this book with Aliza Sherman to be published in 2017 by Wiley. Effective team work habits and communication. Stress reduction techniques.

Alaska 28

Alaska Technology Social Media Strategy 28