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A Tale of Two Disruptions
Association Freak
DECEMBER 8, 2023
Reading Time: < 1 minute FORUM Magazine | Jun/Jul 2017
Set Your 2017 Communications Resolutions Now
Association Adviser
NOVEMBER 16, 2016
Don’t let your association fall into that pattern in 2017. Which stories were most read in your digital magazine last year? The post Set Your 2017 Communications Resolutions Now by Sarah Sain first appeared on AssociationAdviser.com. Outline a clear vision for your association’s communications.
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The Young Professional – Tracking down the Future Leaders of Your Association
Association Adviser
FEBRUARY 26, 2018
Part 4 of our 2017 Association Communications Benchmarking Study series. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Do you have copies of your magazine available at events for young professionals? Segment your content.
Charlotte 
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New Year Resolution: Invest in Association Learning Technology
WBT Systems
JANUARY 3, 2017
We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Take a look at the Top Association Management Predictions for 2017 from 13 experts, in this report from Aptify.
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210 
Winning resources: CAI recognized for excellence in association media and publishing
Ungrated
JUNE 23, 2021
Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. CAI has earned at least one EXCEL Award nearly every year for the past 15 years and received four awards in both 2017 and 2014. We believe our content is king.
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52 Do Your Members Hear You? Tips for Promoting Your Member Communications
Association Adviser
MARCH 26, 2018
In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Magazines and directories can be distributed in a traditional print format that members keep in their offices and share with colleagues and/or in a digital edition where members can share articles via their social media pages.
Ask Your Members the Right Survey Questions
Association Adviser
NOVEMBER 17, 2017
Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. Photo by William Iven on Unsplash.
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62 
Report: The Story Machine Learning Tells About Nonprofits
Associations Now
JULY 10, 2019
Recently, the data analytics firm Civis teamed with the magazine Fast Company to dive into data about nonprofits in 15 different topic areas. The firm used topic modeling, a type of machine learning, to analyze 2017 tax filings from 353,000 nonprofits secured from the IRS and managed using Amazon Web Services.
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Association Brain Food Weekly: 11.25.16
Reid All About it
NOVEMBER 25, 2016
The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet. Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board. Tue 11/29 at 2 p.m. – More info/register.
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Print is Alive and Kicking
Association Adviser
NOVEMBER 29, 2018
According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Magazines and other print media offer something digital content just can’t touch, literally. Roll the Presses. Tangible Intel.
Georgia 61
61 
A New Power Couple—Humans Plus Bots Deliver Member Delight
.orgSource
OCTOBER 1, 2023
Travel and Leisure magazine describes Rose like this: “When guests check in to the hotel, a front desk representative gives them a card that reads: “Know my secrets. Rose, who is the hotel’s most popular influencer, was launched in 2017. Last week I mentioned Rose, the Las Vegas Cosmopolitan Hotel’s digital concierge.
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Should Your Next Conference Have a Plant-Based Menu?
Associations Now
JANUARY 9, 2020
After embracing a “meatless Monday” campaign at past annual conferences, the Association for Advancement of Sustainability in Higher Education introduced an all-vegetarian menu in 2017 for its 2,000 attendees. And large convention center caterers like Levy and Centerplate are also putting more focus on plant-based foods.
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Association Brain Food Weekly: 11.25.16
Reid All About it
NOVEMBER 25, 2016
The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet. Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board. Tue 11/29 at 2 p.m. – More info/register.
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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark
Association Adviser
APRIL 27, 2018
Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. I was working as editor of IFMA’s magazine and leading staff and member communications. IFMA Nashville Chapter member Jonda Faucher sings at World Workplace 2017.
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Starring….Your Association Publications
Association Adviser
OCTOBER 23, 2018
Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?
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64 
Benchmark Report: Association Communications Struggle to Keep Up
Associations Now
AUGUST 30, 2019
In 2019, 49 percent of communication teams report that they feel understaffed, compared with a peak of 54 percent in 2017. However, despite talking to members more, associations are actually communicating with smaller staffs and budgets, meaning that improvements to the process can be difficult to attain.
Association Gives Winnipeg’s Bike Trails Their Close-Up on Google Maps
Associations Now
AUGUST 14, 2017
— Marina Herscovitch (@MarinaHersky) August 7, 2017. According to Canadian Cycling Magazine , WTA is relying on a dozen volunteers to capture the city’s bike trails in 10-hour shifts before it has to return the camera to Google on August 17. @WinnipegTrails pic.twitter.com/GfRAd7tRsT.
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78 Tools 78
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The Legacy of Associations
Association Success
OCTOBER 10, 2018
In his article in Legatus magazine, Paul J. Nowadays in the association world, I hear a lot about building a “legacy,” especially in the context of what associations “leave behind” after organizing events in a venue destination.
San Jose 62
62 A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!
Association Adviser
MAY 23, 2018
Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Here is an example of the American Bankers Association’s bimonthly magazine website. We don’t need to recreate the wheel each time.
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Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference
Association Success
SEPTEMBER 12, 2019
In 2017, he was a finalist for the Breakthrough Ideas Award for the Thinkers50 Distinguished Achievement Awards. Before he was 30, Spence was the CEO of an international Rockefeller foundation and recognized as one of “America’s Up and Coming Young Business Leaders” by Inc.
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Did You Know? Associations Plan to Innovate Membership (Again) in 2018
Association Adviser
JANUARY 30, 2018
The results are in: As in 2017 , membership remains the top priority for associations to evolve and improve. ABF gave these digital members access to a newsletter, a digital version of their magazine and beekeeping-related webinars. Last month, we asked readers in what area they plan to make the most innovative changes in 2018.
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When to Consider Shortening a Conference
Associations Now
DECEMBER 13, 2018
Take the Canadian Bar Association, which reimagined its annual general meeting (AGM) in 2017. In an interview with Canadian Lawyer magazine, CBA President Kerry Simmons said the three-day event, which was held more recently over weekends, was no longer practical for members.
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Making Bleisure Work (and Play) For Your Next Event
Associations Now
AUGUST 16, 2017
And a Booking.com survey of 2017 travel trends found that 49 percent of business travelers already extend their business trips to further enjoy the destination, and 75 percent planned to do so the same or more in 2017. Bleisure travel —a combo of business and pleasure travel—is here to stay. That’s not surprising.
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Benchmarking Member & Customer Relationship Strength -Keys to Sustaining Engagement ROI
GlowGlobally
AUGUST 4, 2017
I was invited to moderate a panel discussion on the results from MCI’s Engagement Index Collaborative which includes data from the global (non-US) 2016 and domestic US 2017 study. Products that are the most popular in the US are magazines, standards/codes/good practices, and peer review journals.
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60 Harness the Power of Your Association Publication
Association Adviser
MARCH 13, 2018
According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Most publications are given a fresh look every few years.
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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed
Association Adviser
MAY 15, 2017
There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.
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Monday Buzz: How Employees Create Cybersecurity Risks
Associations Now
JULY 31, 2017
A recent survey by market research firm B2B International finds that 46 percent of cybersecurity incidents in the last year stem from careless or uninformed employees, reports BizTech Magazine. — Marsha Collier (@MarshaCollier) July 20, 2017. New Way to Engage.
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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?
Association Adviser
AUGUST 20, 2018
Associations are shifting their focus to students: The percentage that report customizing member communications for this cohort increased by 14 percentage points (23 percent to 37 percent) from 2017 to 2018. Member magazines and email newsletters round out the top three for the third year in a row as well. 2 spot on this list.
Did You Know? Associations Plan to Innovate Membership (Again) in 2018
Association Adviser
JANUARY 30, 2018
The results are in: As in 2017 , membership remains the top priority for associations to evolve and improve. ABF gave these digital members access to a newsletter, a digital version of their magazine and beekeeping-related webinars. Last month, we asked readers in what area they plan to make the most innovative changes in 2018.
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60 The Top 10 Individual Communication Channels for Associations in 2018
Association Adviser
DECEMBER 11, 2018
Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. In-person events, printed member magazines, eNewsletters, webinars and leadership development events (typically held in-person) retained their same rankings from last year.
Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]
Higher Logic
SEPTEMBER 25, 2018
MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. In 2017, MSCPA’s ad space was 75 percent booked, bringing in nearly $14,000 in revenue. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016.
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120 Monday Buzz: Employee Engagement Starts at the Top
Associations Now
JUNE 26, 2017
— Kim Howard, CAE (@kimhowarddc) June 26, 2017. Infographic of the Day: BizTech Magazine illustrates ways to protect your organization from mobile vulnerabilities. Excelling at Email. "How "How to Write Email Newsletters People Want to Open and Act On" #associations #assnchat #publishing [link]. Other Links of Note.
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78 The New Communication Challenge
Association Adviser
OCTOBER 25, 2017
Print is making a strong comeback: Printed member magazines are now considered the second-most-valuable member communication channel, behind only live events. Respondents ranked career/professional development and peer networking as the two most important topics to their members, pushing how-to/best practice items out of the No.
20 Ways to Modernize an Annual Meeting – Part 1
Velvet Chainsaw
FEBRUARY 20, 2017
Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. If so, what strategies did you use that helped create change? Adapted from Dave’s Forward Thinking column in PCMA’s Convene. The post 20 Ways to Modernize an Annual Meeting – Part 1 appeared first on Velvet Chainsaw.
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Associations Work to Tackle Industry Workforce Shortages Head-On
Associations Now
APRIL 27, 2017
One of ASLA’s first attempts at reaching the next generation of landscape architects was a print supplement called Your Land , which came in the April 2017 issue of its monthly publication, Landscape Architecture Magazine.
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Santa Associations: Yes, Virginia, They Exist, and They Aren’t Always Pretty
Associations Now
DECEMBER 20, 2018
In 2017, FORBS President “Santa” Bob Callahan noted to Time Magazine that it’s necessary to embrace the fact that you’re going to be Santa all 12 months of the year—whether you like it or not. IBRBS, meanwhile, also offers scholarships to its members and their children. What does it take to be Santa?
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Burn Conference Traditions Immune From Criticism
Velvet Chainsaw
OCTOBER 17, 2018
That’s a decline of 14 percentage points from the 2017 report. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Who Do You Trust? According to the 2018 Edelman Trust Barometer, only one-third of Americans trust their government to do what is right.
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74 Membership 101: Effective Renewal Cycles
Spark Consulting
JULY 5, 2018
The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. For a renewal campaign, generally speaking, your goal is going to be to achieve a certain retention percentage. What’s a good retention percentage?
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150 Friday Buzz: Can Podcasts Drive Membership?
Associations Now
JULY 28, 2017
Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? — Deirdre Reid, CAE (@deirdrereid) July 27, 2017. Also: how to prevent phishing attacks in your national and local chapters.
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Time to Retire Your Platinum, Gold and Silver Sponsorship Levels
Velvet Chainsaw
SEPTEMBER 22, 2017
Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. They have the power to improve attitudes and behaviors toward a brand. Adapted from Dave’s Forward Thinking column in PCMA’s Convene. How has your organization used attendee-mattering sponsorships?
Library 74
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Thursday Buzz: Personalization Isn’t Everything
Associations Now
AUGUST 17, 2017
Inc) August 17, 2017. BizTech Magazine shares a few best practices to follow to protect your organization from cyberattacks. Email Etiquette. What Do Your Emails Say About You? AGauthor [link]. — Inc. (@Inc) Through the years , workplace email style has become much more casual. What type of leader are you?
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55 
With Interest in Lab-Grown Diamonds Rising, Groups Eye Expansion
Associations Now
FEBRUARY 7, 2019
In comments to the magazine , Chris Casey, the former publisher of National Jeweler , revealed that such an organization is in development. JCK , a jewelry industry publication, recently reported that another group is in the works, with the specific goal to increase marketing of lab-grown diamonds.
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The Rise of the Gig Economy and What It Means for Conferences
Velvet Chainsaw
MAY 23, 2017
Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. How are you using your target audience to attract gig workers? Adapted from Dave’s Forward Thinking column in PCMA’s Convene. The post The Rise of the Gig Economy and What It Means for Conferences appeared first on Velvet Chainsaw.
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Could Less Be More When It Comes to Meetings?
Associations Now
FEBRUARY 17, 2017
An article posted on the Door & Window Market magazine website outlined some of those changes. At this week’s College Art Association’s 2017 Annual Conference in New York City, all attendees were welcome to stop by the meeting’s dedicated Quiet Room. asked John Spencer in a post on Quiet Revolution. Shorten learning offerings.
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