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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Associations are shifting their focus to students: The percentage that report customizing member communications for this cohort increased by 14 percentage points (23 percent to 37 percent) from 2017 to 2018. Member magazines and email newsletters round out the top three for the third year in a row as well. 2 spot on this list.

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How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

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