Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?
Association Adviser
AUGUST 20, 2018
Associations are shifting their focus to students: The percentage that report customizing member communications for this cohort increased by 14 percentage points (23 percent to 37 percent) from 2017 to 2018. Member magazines and email newsletters round out the top three for the third year in a row as well. 2 spot on this list.
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