Spark Consulting

FEBRUARY 25, 2016

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. Spot it yet?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Thanks For Playing

JANUARY 24, 2013

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. So what's the problem?

Association Value 150

Association Value Committee Recruiting Recruitment 150

Association Adviser

AUGUST 20, 2018

When it comes to channels that associations value most for reaching members, traditional conference or events retained the top spot by far for the third year in a row: 90 percent consider events very/extremely valuable to their overall communication program. Printed member magazines continue to hold the No. 2 spot on this list.

Communications 60

Communications Newsletter Survey Report 60

Smooth The Path

APRIL 23, 2017

Candy manufacturers have amusement parks, and car manufacturers publish magazines. Check out Blue Apron’s story; it’s not just about fresh perfectly portioned food, but also about the experience of cooking with your family (33% of Blue Apron families cook together more). Product is no longer king, the experience is.

Member Experience 74

Member Experience Class Price Products 74

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Yet, education is being disrupted in major ways.

Conference 40

Conference Certificate Education Discount 40

Association Adviser

SEPTEMBER 24, 2013

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

Technology 60

Technology Social Media Maryland Press Release 60

Associations Now

MAY 21, 2014

And Elizabeth Engel, CAE, CEO and chief strategist at Spark Consulting, argued last year that the definition of engagement is not only fuzzy but also too often determined by the association and not its members : Nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40